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Crossing the chasm : marketing and selling high-tech products to mainstream customers / Geoffrey A. Moore ; with a foreword by Regis McKenna.

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Material type: Text

TextPublication details: New York : HarperBusiness, c1999.Edition: Rev. edDescription: xxi, 227 p. : 21 cmISBN:

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Holdings
Item type	Current library	Call number	Status	Barcode
L	Maasai Mara University Library -Main Campus	HF5439 .H54M66 1999 (Browse shelf(Opens below))	Available	16018457

Includes index.

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MAASAI MARA UNIVERSITY