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Strategic marketing for the digital age / Bill Bishop.

By: Material type: TextTextPublication details: Lincolnwood, Chicago, Illinois, USA : American Marketing Association : NTC Business Books, 1998.Description: xvi, 252 p. : ill. ; 24 cmISBN:
  • 0844234419
Subject(s): DDC classification:
  • 658.8/00285 21
LOC classification:
  • HF5415.1265 .B57 1998
Online resources:
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Originally published: Toronto : HarperCollins Canada, 1996.

Includes bibliographical references (p. 251-252).

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