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Services Marketing : Intergrating customer focus across the firm/

Services Marketing : Intergrating customer focus across the firm/ Valarie A Zeithaml... [et al.]. - 4th ed. - Boston : McGraw-Hill, 2006. - xxvii, 708 p. :

Includes index Includes index

ISBN: 72961945

Subjects--Topical Terms:
Marketing

LC Class. No.: HD9980.5 .Z45 2006

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Services Marketing : Intergrating customer focus across the firm/