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Essentials of marketing : a global-managerial approach/

Perreault, William D.

Essentials of marketing : a global-managerial approach/ William D. Perreault. - 9th ed. - New York : McGraw Hill, 2003. - xxxii, 624 p. :

Includes index Includes index

ISBN: 72464208

Subjects--Topical Terms:
Marketing

LC Class. No.: HF5415 / .M378 2003

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Essentials of marketing : a global-managerial approach/