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Business marketing management :

Hutt, Michael D.

Business marketing management : B2B / Michael D. Hutt, Thomas W. Speh. - 10th ed. - Mason, OH : South-Western Cengage Learning, c2010. - xxxiii, 634 p. : ill. ; 26 cm.

ISBN: 9780324581676 032458167X

LCCN: 2008939936

Subjects--Topical Terms:
Industrial marketing--Management--Case studies.

LC Class. No.: HF5415.13 / .H87 2010

Dewey Class. No.: 658.8

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Business marketing management :