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Marketing research : an applied approach /

Kinnear, Thomas C., 1943-

Marketing research : an applied approach / Thomas C. Kinnear, James R. Taylor. - 2nd ed. - New York : McGraw-Hill, c1983. - xviii, 698 p. : ill. ; 25 cm. - McGraw-Hill series in marketing .

Includes bibliographies and indexes.

ISBN: 007034745X : $22.95 (est.)

LCCN: 82018699

Subjects--Topical Terms:
Marketing research.
Marketing--Management.

LC Class. No.: HF5415.2 / .K53 1983

Dewey Class. No.: 658.8/3

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Marketing research : an applied approach /