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Marketing for health care organizations /

Kotler, Philip.

Marketing for health care organizations / Philip Kotler, Roberta N. Clarke. - Englewood Cliffs, N.J. : Prentice-Hall, [1986], c1987. - xiii, 545 p. : ill. ; 24 cm.

Includes bibliographies and index.

ISBN: 0135575621

LCCN: 86018733

Subjects--Topical Terms:
Medical care--Marketing.
Social service--Marketing.
Health Services--organization & administration--United States.

LC Class. No.: RA410.56 / .K68 1987

Dewey Class. No.: 362.1/068/8

National Library of Medicine Call No.: W 74 K87m

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Marketing for health care organizations /