The experience economy :
Pine, B. Joseph.
The experience economy : work is theatre & every business a stage / B. Joseph Pine II, James H. Gilmore. - Boston : Harvard Business School Press, c1999. - xii, 254 p. : ill. ; 24 cm.
Includes bibliographical references (p. 207-230) and index.
0875848192
Product management.
Diversification in industry.
Customer services.
HF5415.15 / .P56 1999
The experience economy : work is theatre & every business a stage / B. Joseph Pine II, James H. Gilmore. - Boston : Harvard Business School Press, c1999. - xii, 254 p. : ill. ; 24 cm.
Includes bibliographical references (p. 207-230) and index.
0875848192
Product management.
Diversification in industry.
Customer services.
HF5415.15 / .P56 1999