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Contemporary marketing /

Boone, Louis E.

Contemporary marketing / Louis E. Boone ...[et al.] - 1st canadian ed. - Ontario : Prentice Hall Canada, 1999. - 650 p. : ill. ;

Includes index.

ISBN: 013778192X

Subjects--Topical Terms:
Communication

LC Class. No.: HF5718 .C66 1999X

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Contemporary marketing /