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Sports Marketing goes digital/

Kerin Roger A.

Sports Marketing goes digital/ Roger A.Kerin...[et al.}. - 3rd canadian ed. - Canada: McGraw-Hill, 2012 - xxiii,362 p. :

includes index

ISBN: 9780070385658

Subjects--Topical Terms:
marketing

LC Class. No.: HF5415.M374 2012

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Sports Marketing goes digital/