the core /
Kerin, Roger A.
the core / Roger A. Kerin, Steven W. Hartley, William Rudelius. - 3rd ed. - Boston : McGraw-Hill Irwin, c2009. - xli, 363 p. : ill., col. maps ; 28 cm.
Includes bibliographical references and index
9780070385658
Marketing.
HF5415 / .K374 2009
the core / Roger A. Kerin, Steven W. Hartley, William Rudelius. - 3rd ed. - Boston : McGraw-Hill Irwin, c2009. - xli, 363 p. : ill., col. maps ; 28 cm.
Includes bibliographical references and index
9780070385658
Marketing.
HF5415 / .K374 2009