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Accelerating customer relationships :

Swift, Ronald S.

Accelerating customer relationships : using CRM and relationship technologies / Ronald S. Swift. - Upper Saddle River, NJ : Prentice Hall PTR, c2000. - xxi, 480 p. : ill. ; 25 cm.

Includes bibliographical references (p. [432]-456) and index.

ISBN: 0130889849

Subjects--Topical Terms:
Customer relations.

LC Class. No.: HF5415.5 / .S95 2001

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Accelerating customer relationships :