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Public relations cases /

Hendrix, Jerry A.

Public relations cases / Jerry A. Hendrix. - 6th ed. - Belmont, CA : Wadsworth/Thomson Learning, c2004. - ix, 437 p. : ill. ; 24 cm.

Includes bibliographical references and index.

ISBN: 0534606105 (student ed. with InfoTrac College Edition) 0534606113 (student ed. without InfoTrac College Edition)

Subjects--Topical Terms:
Public relations--United States--Case studies.
Publicity--Case studies.

LC Class. No.: HM1221 / .H46 2004

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Public relations cases /