Media and communication research methods :
Berger, Arthur Asa, 1933-
Media and communication research methods : an introduction to qualitative and quantitative approaches / Arthur Asa Berger. - Thousand Oaks, Calif. : Sage Publications, 2000. - xix, 295 p. : ill. ; 24 cm.
Includes bibliographical references (p. 265-268) and indexes.
0761918523 (alk. paper) 0761918531 (pbk. : alk. paper)
00008042
Mass media--Research--Methodology.
Communication--Research--Methodology.
P91.3 / .B385 2000
Media and communication research methods : an introduction to qualitative and quantitative approaches / Arthur Asa Berger. - Thousand Oaks, Calif. : Sage Publications, 2000. - xix, 295 p. : ill. ; 24 cm.
Includes bibliographical references (p. 265-268) and indexes.
0761918523 (alk. paper) 0761918531 (pbk. : alk. paper)
00008042
Mass media--Research--Methodology.
Communication--Research--Methodology.
P91.3 / .B385 2000