Marketing across cultures /
Usunier, Jean-Claude.
Marketing across cultures / Jean-Claude Usunier. - 3rd ed. - Essex, England ; New York : Financial Times/Prentice Hall, c2000. - xv, 627 p. : ill. ; 24 cm.
Includes bibliographical references and indexes.
0130106682 (alk. paper)
Export marketing--Social aspects.
International business enterprises--Social aspects.
Intercultural communication.
HF1416 / .U85 2000
Marketing across cultures / Jean-Claude Usunier. - 3rd ed. - Essex, England ; New York : Financial Times/Prentice Hall, c2000. - xv, 627 p. : ill. ; 24 cm.
Includes bibliographical references and indexes.
0130106682 (alk. paper)
Export marketing--Social aspects.
International business enterprises--Social aspects.
Intercultural communication.
HF1416 / .U85 2000