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Personal selling : a relationship approach /

Marks, Ronald B., 1944-

Personal selling : a relationship approach / Ronald B. Marks. - 6th ed. - Upper Saddle River, N.J. : Prentice Hall, c1997. - xix, 587 p. : ill. (some col.) ; 26 cm.

Includes bibliographical references and index.

ISBN: 0132428849

LCCN: 96029159

Subjects--Topical Terms:
Selling.
Selling--Psychological aspects.
Selling--Vocational guidance.

LC Class. No.: HF5438.25 / .M37 1997

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Personal selling : a relationship approach /