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Principles of advertising & IMC /

Duncan, Tom

Principles of advertising & IMC / Tom Duncan. - 2nd ed. - Chicago, IL : McGraw-Hill/Irwin, c2005. - xxvii, 774 p. : col. ill. ; 29 cm.

Includes bibliographical references and index.

ISBN: 0072537744 (alk. paper) 0071111182 (international : alk. paper)

LCCN: 2003064200

Subjects--Topical Terms:
Branding (Marketing)

LC Class. No.: HF5415.13 / .D846 2005

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Principles of advertising & IMC /