Getting started in personal and executive coaching :
Fairley, Stephen G.
Getting started in personal and executive coaching : how to create a thriving coaching practice / Stephen G. Fairley, Chris E. Stout. - Hoboken, N.J. : J. Wiley & Sons, c2004. - x, 356 p. : ill. ; 23 cm. - Getting started in .
Includes index.
Decisions, decisions-- personal coaching or business coaching? -- Target your market or waste your time -- The 12 largest markets where coaches are making money right now -- It takes money to make money : financing your business -- What to buy on a budget : creating your financial plan -- Building a successful business requires a solid plan -- You only get one chance : seven tools for making a great first impression -- Relationships and referrals : networking, strategic referral partners, and centers of influence -- 15 key strategies for finding your first 10 clients -- Why most marketing fails : the top 10 marketing mistakes beginning coaches make -- From counseling to coaching : constructing a connection, bridging the gap, and defining the differences -- Harnessing the power of internet marketing, e-zines, and web sites -- The seven secrets of highly successful coaches.
0471426245
2003014094
Personal coaching--Practice.
Executive coaching--Practice.
BF637.P36 / F35 2003
650.1
Getting started in personal and executive coaching : how to create a thriving coaching practice / Stephen G. Fairley, Chris E. Stout. - Hoboken, N.J. : J. Wiley & Sons, c2004. - x, 356 p. : ill. ; 23 cm. - Getting started in .
Includes index.
Decisions, decisions-- personal coaching or business coaching? -- Target your market or waste your time -- The 12 largest markets where coaches are making money right now -- It takes money to make money : financing your business -- What to buy on a budget : creating your financial plan -- Building a successful business requires a solid plan -- You only get one chance : seven tools for making a great first impression -- Relationships and referrals : networking, strategic referral partners, and centers of influence -- 15 key strategies for finding your first 10 clients -- Why most marketing fails : the top 10 marketing mistakes beginning coaches make -- From counseling to coaching : constructing a connection, bridging the gap, and defining the differences -- Harnessing the power of internet marketing, e-zines, and web sites -- The seven secrets of highly successful coaches.
0471426245
2003014094
Personal coaching--Practice.
Executive coaching--Practice.
BF637.P36 / F35 2003
650.1