Ratings analysis :
Webster, James G.
Ratings analysis : the theory and practice of audience research / James G. Webster, Patricia F. Phalen, Lawrence W. Lichty. - 3rd ed. - Mahwah, N.J. : L. Erlbaum Associates, c2006. - xviii, 317 p. : ill. ; 24 cm. - LEA's communication series .
Includes bibliographical references (p. 287-301) and indexes.
0805854096 (c. : alk. paper) 080585410X (p. : alk. paper)
Television programs--Rating--Methodology.
Television viewers.
Radio programs--Rating--Methodology.
Radio audiences.
HE8700.65 / .W42 2006
384.54/4
Ratings analysis : the theory and practice of audience research / James G. Webster, Patricia F. Phalen, Lawrence W. Lichty. - 3rd ed. - Mahwah, N.J. : L. Erlbaum Associates, c2006. - xviii, 317 p. : ill. ; 24 cm. - LEA's communication series .
Includes bibliographical references (p. 287-301) and indexes.
0805854096 (c. : alk. paper) 080585410X (p. : alk. paper)
Television programs--Rating--Methodology.
Television viewers.
Radio programs--Rating--Methodology.
Radio audiences.
HE8700.65 / .W42 2006
384.54/4