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International Marketing /

International Marketing / Philip R. Cateora...[at al.]. - 2nd Canadian ed. - Toronto : McGraw- Hill Ryerson , 2008. - xxv , 636 p.: ill.;

Includes bibliographical reference index

ISBN: 9780070984950

Subjects--Topical Terms:
Marketing

LC Class. No.: HF1416 .I57 2008

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International Marketing /