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Principles of marketing /

Principles of marketing / Philip Kotler...[at al.]. - 4th Canadian ed. - Toronto: Prentice Hall Canada Inc, 1999. - xxix, 803 p.: ill.;

Includes index

ISBN: 0136792677

Subjects--Topical Terms:
Marketing

LC Class. No.: HF5415 .K636 1999

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Principles of marketing /