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Marketing :

Armstrong, Gary

Marketing : an introduction / Gary Armstrong, University of North Carolina, Philip Kotler, Northwestern University. - 2nd Canadian ed. - xxvii, 619 pages : color illustrations ; 28 cm

Includes bibliographical references (pages 597-622) and indexes.

ISBN: 0131857207

LCCN: 2013033986

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF5415 / .M295 2006

Dewey Class. No.: 658.8

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Marketing :