The 80% minority :
Thomas Yaccato, Joanne, 1957-
The 80% minority : reaching the real world of women consumers / Eighty percent minority Reaching the real world of women consumers Joanne Thomas Yaccato and Judy Yaeger [sic]. - Toronto : Viking Canada, 2003. - xiv, 241 p. : ill. ; 24 cm.
Includes bibliographical references (p. 225-227) and index.
0670043575
2003447093
Women consumers--North America.
Marketing--North America.
Women consumers--Canada.
Marketing--Canada.
HF5415.33.N7 / T48 2003
658.8/34/0820973
The 80% minority : reaching the real world of women consumers / Eighty percent minority Reaching the real world of women consumers Joanne Thomas Yaccato and Judy Yaeger [sic]. - Toronto : Viking Canada, 2003. - xiv, 241 p. : ill. ; 24 cm.
Includes bibliographical references (p. 225-227) and index.
0670043575
2003447093
Women consumers--North America.
Marketing--North America.
Women consumers--Canada.
Marketing--Canada.
HF5415.33.N7 / T48 2003
658.8/34/0820973