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Buresh, Bernice, 1941-

From silence to voice : what nurses know and must communicate to the public / Bernice Buresh and Suzanne Gordon ; foreword by Patricia Benner. - 2nd ed. - Ithaca : ILR Press/Cornell University Press, c2006. - xvi, 296 p. : ill. ; 26 cm. - The culture and politics of health care work .

Includes bibliographical references (p. [279]-287) and index.

Ending the silence -- Creating a voice of agency -- Presenting yourself as a nurse -- Tell the world what you do -- Creating anecdotes and arguments -- How the news media work -- Reaching out to the news media -- Working with public relations professionals -- Constructing campaigns that work -- In your own voice : letters to the editor, op-eds, and blogs -- Appearing on television and radio -- Promoting nursing research.

ISBN: 080147258X (pbk. : alk. paper) 9780801472589 (pbk. : alk. paper)

LCCN: 2005032183

Nat. Bib. No.: GBA634631 bnb

Nat. Bib. Agency Control No.: 013432448 Uk 101275225 DNLM

Subjects--Topical Terms:
Nursing.
Communication in nursing.
Mass media.
Public opinion.
Nursing--Social aspects.
Nursing.
Public Relations.
Mass Media.

LC Class. No.: RT42 / .B83 2006

Dewey Class. No.: 610.73

National Library of Medicine Call No.: 2006 E-899 WY 87 / B952f 2006