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Marketing channels /

Stern, Louis W.,

Marketing channels / Louis W. Stern.... - 5th ed. - Upper Saddle River, NJ : Prentice Hall, c1996. - xiv, 576 p. : - The Prentice-Hall series in marketing .

Includes bibliographical references and indexes.

ISBN: 0132058650

Subjects--Topical Terms:
Marketing

LC Class. No.: HF5415.129 / .S75 1996

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Marketing channels /