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Global marketing management : a casebook /

Quelch, John A.

Global marketing management : a casebook / John A. Quelch - 5th ed. - Canada : Thomson , 2006 - viii, 680 p.:

Includes index

ISBN: 0324322844

Subjects--Topical Terms:
Marketing

LC Class. No.: HF1416 .G56 2006

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Global marketing management : a casebook /