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Principles of integrated marketing communications /

ANG, Lawrence,

Principles of integrated marketing communications / Lawrence Ang. - xii, 401 p: illustrations, charts ; 26 cm

Includes bibliographical references and index.

ISBN: 9781107649187

LCCN: 2013478669

Subjects--Topical Terms:
Communication in marketing.
Marketing--Technological innovations.

LC Class. No.: HF5415.12 .A54 2014

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Principles of integrated marketing communications /