Strategic management /
Rothaermel, Frank T.,
Strategic management / Frank T. Rothaermel. - Fifth edition. - xxvii,544p.
Includes bibliographical references and index.
"Strategic Management brings conceptual frameworks to life via examples that cover products and services from companies with which students are familiar, such as Facebook, Google, Tesla, Starbucks, Apple, McDonald's, Disney, Airbnb, and Uber. Liberal use of such examples aids in making strategy relevant to students' lives and helps them internalize strategy concepts and frameworks"--
9781264103713 9781264103782
2019046437
Strategic planning.
Management.
HD30.28 / .R684 2021
658.4/012
Strategic management / Frank T. Rothaermel. - Fifth edition. - xxvii,544p.
Includes bibliographical references and index.
"Strategic Management brings conceptual frameworks to life via examples that cover products and services from companies with which students are familiar, such as Facebook, Google, Tesla, Starbucks, Apple, McDonald's, Disney, Airbnb, and Uber. Liberal use of such examples aids in making strategy relevant to students' lives and helps them internalize strategy concepts and frameworks"--
9781264103713 9781264103782
2019046437
Strategic planning.
Management.
HD30.28 / .R684 2021
658.4/012