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Marketing for hospitality and tourism /

Kotler, Philip,

Marketing for hospitality and tourism / Philip Kotler, John T. Bowen, James C. Makens, Seyhmus Baloglu. - Eighth edition. - 686 P. ;

Includes bibliographical references and index.

ISBN: 9780135209844 9781292363516

LCCN: 2019014463

Subjects--Topical Terms:
Hospitality industry--Marketing.
Tourism--Marketing.

LC Class. No.: TX911.3.M3 / K68 2022

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Marketing for hospitality and tourism /