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Marketing theory ;

Marketing theory ; A student text/ edited by Michael J. Baker &Michael Saren. - 2nd ed. - New Delhi : Sage, 2010. - xvii, 428 p. :

Includes index

ISBN: 9781849204651

Subjects--Topical Terms:
_Marketing

LC Class. No.: HF 5415 .M32325 2010

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Marketing theory ;