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The art and science of marketing : marketing for marketing managers /

Dowling, Grahame R.

The art and science of marketing : marketing for marketing managers / Art & science of marketing Grahame R. Dowling. - Oxford : Oxford University Press, 2004. - xv, 441 pages : illustrations ; 24 cm.

Includes bibliographical references and index.

ISBN: 9780199285563

LCCN: 2004301763

Nat. Bib. No.: GB A4-Z9801

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF5415 / .D747 2004

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The art and science of marketing : marketing for marketing managers /