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A preface to marketing management /

Peter J. Paul

A preface to marketing management / J. Paul Peter - 10th ed. - Boston : McGraw Hill Irwin, 2006. - xiv,246 p. :

Includes index

ISBN: 256032734

Subjects--Topical Terms:
Marketing

LC Class. No.: HF5415.13 .P388 2006

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A preface to marketing management /