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Applications in basic marketing: clippings from the popular business press/

Perreault, William D.

Applications in basic marketing: clippings from the popular business press/ William D. Perreault. - Boston : Mcgraw Hill Irwin, 2005. - vii, 237 p. : ill. ;

includes index

ISBN: 256139423

Subjects--Topical Terms:
Marketing

LC Class. No.: HF5410 / .A67 2005

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Applications in basic marketing: clippings from the popular business press/