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Strategic Intergrated Marketing Communications /

Percy, Larry

Strategic Intergrated Marketing Communications / Larry Percy. - London : Elsevier, 2008 . - xiii, 308 p.: ill.;

includes index

ISBN: 9780750679800

Subjects--Topical Terms:
Marketing

LC Class. No.: HF5415 / .P23.P476 2008

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Strategic Intergrated Marketing Communications /