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_The Marketing Plan / William A. Cohen

_The Marketing Plan / William A. Cohen - New York : JohnWiley &Sons, 1995 - xii,317 p.

Includes index

ISBN: 471580716

Subjects--Topical Terms:
_Marketing Plan

LC Class. No.: HF 5415.13 .C6348 1995

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_The Marketing Plan / William A. Cohen