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Consumerism search for the consumer interest /

Consumerism search for the consumer interest / David Aaker. - 2nd ed. - London : The Free press , 1974. - xxviii, 460 p. :

Includes index

ISBN: 29000602

Subjects--Topical Terms:
Search for consumer interest

LC Class. No.: HC 110 .C63A6 1974

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Consumerism search for the consumer interest /