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Strategic marketing management Planning, implementation & control /

Strategic marketing management Planning, implementation & control / Richard M. S. Wilson. - 3rd ed. - Amsterdam : Elsevier, 1992. - x, 867 p. : ill. ;

Includes index

ISBN: 9780750659383

Subjects--Topical Terms:
_Approaches to customer analysis

LC Class. No.: HF 5415.13 .W547 2007

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Strategic marketing management Planning, implementation & control /