Normal view MARC view ISBD view

Advertising and promotion An imc Approach / (Record no. 1185)

MARC details
000 -LEADER
fixed length control field	00569nam a2200193Ia 4500
003 - CONTROL NUMBER IDENTIFIER
control field	OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20240702120811.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	151015s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9.7881315039e+012
040 ## - CATALOGING SOURCE
Original cataloging agency	MMU
Language of cataloging	eng
Transcribing agency	MMU
Modifying agency	MMU
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number	HF5415.123.S54 2008
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Shimp A. Terence
9 (RLIN)	615
245 ## - TITLE STATEMENT
Title	Advertising and promotion An imc Approach /
Statement of responsibility, etc.	Shimp A. Terence.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc.	India :
Name of publisher, distributor, etc.	South-Western,
Date of publication, distribution, etc.	2008.
500 ## - GENERAL NOTE
General note	Includes index
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	_Avertising
9 (RLIN)	616
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	^d20110127 12:07:29^okorir
9 (RLIN)	617
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme	Library of Congress Classification
Koha item type	L

Holdings
Withdrawn status	Lost status	Source of classification or shelving scheme	Damaged status	Not for loan	Home library	Current library	Date acquired	Source of acquisition	Total Checkouts	Full call number	Barcode	Date last seen	Date last checked out	Price effective from	Koha item type
		Library of Congress Classification			Maasai Mara University Library -Main Campus	Maasai Mara University Library -Main Campus	07/11/2016	donation	1	HF 5415.123.S54 2008	20105107	02/16/2018	02/07/2018	07/11/2016	L

MAASAI MARA UNIVERSITY