Handbook of qualitative research methods in marketing / (Record no. 15776)
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| fixed length control field | 05397nam a22003737a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20221103074442.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 151111b xxu||||| |||| 00| 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2006004283 |
| 015 ## - NATIONAL BIBLIOGRAPHY NUMBER | |
| National bibliography number | GBA651418 |
| Source | bnb |
| 016 7# - NATIONAL BIBLIOGRAPHIC AGENCY CONTROL NUMBER | |
| Record control number | 013480719 |
| Source | Uk |
| 016 ## - NATIONAL BIBLIOGRAPHIC AGENCY CONTROL NUMBER | |
| Record control number | 20090134915 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1845421000 (hardcover) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781845421007 (hardcover) |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)ocm63703886 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | MMU |
| Transcribing agency | MMU |
| Modifying agency | MMU |
| -- | MMU |
| -- | MMU |
| -- | MMU |
| -- | MMU |
| Language of cataloging | eng |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.2 |
| Item number | .H288 2006 |
| 055 01 - CLASSIFICATION NUMBERS ASSIGNED IN CANADA | |
| Classification number | HF5415.2 |
| 055 00 - CLASSIFICATION NUMBERS ASSIGNED IN CANADA | |
| Classification number | HF5415 .2 |
| Item number | H35 2006 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8/3 |
| Edition number | 22 |
| 245 00 - TITLE STATEMENT | |
| Title | Handbook of qualitative research methods in marketing / |
| Statement of responsibility, etc. | edited by Russell W. Belk. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Cheltenham, UK ; |
| -- | Northampton, MA : |
| Name of publisher, distributor, etc. | Edward Elgar, |
| Date of publication, distribution, etc. | c2006. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xi, 595 p. : |
| Other physical details | ill. ; |
| Dimensions | 26 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 505 00 - FORMATTED CONTENTS NOTE | |
| Title | History of qualitative research methods in marketing / |
| Statement of responsibility | Sidney J. Levy -- |
| Title | Breaking new ground : developing grounded theories in marketing and consumer behavior / |
| Statement of responsibility | Eileen Fischer and Cele C. Otnes -- |
| Title | The semiotic paradigm on meaning in the marketplace / |
| Statement of responsibility | David Glen Mick and Laura R. Oswald -- |
| Title | Rethinking the critical imagination / |
| Statement of responsibility | Jeff B. Murray and Julie L. Ozanne -- |
| Title | Qualitative research in advertising : twenty years in revolution / |
| Statement of responsibility | Linda M. Scott -- |
| Title | Qualitative historical research in marketing / |
| Statement of responsibility | Terrence H. Witkowski and D.G. Brian Jones -- |
| Title | Researching the cultures of brands / |
| Statement of responsibility | Anders Bengtsson and Jacob Ostberg -- |
| Title | Researching brands ethnographically : an interpretive community approach / |
| Statement of responsibility | Steven M. Kates -- |
| Title | Making contexts matter : selecting research contexts for theoretical insights / |
| Statement of responsibility | Eric Arnould, Linda Price and Risto Moisio -- |
| Title | Netnography 2.0 / |
| Statement of responsibility | Robert V. Kozinets -- |
| Title | Let's pretend : projective methods reconsidered / |
| Statement of responsibility | Dennis W. Rook -- |
| Title | Stories : how they are used and produced in market(ing) research / |
| Statement of responsibility | Gillian C. Hopkinson and Margaret K. Hogg -- |
| Title | The extended case method in consumer research / |
| Statement of responsibility | Steven M. Kates -- |
| Title | Unpacking the many faces of introspective consciousness : a metacognitive-poststructuralist exercise / |
| Statement of responsibility | Stephen J. Gould -- |
| Title | Mixed methods in interpretive research : an application to the study of the self concept / |
| Statement of responsibility | Shalini Bahl and George R. Milne -- |
| Title | The Monticello correction : consumption in history / |
| Statement of responsibility | Linda M. Scott, Jason Chambers and Katherine Sredl -- |
| Title | Using video-elicitation to research sensitive topics : understanding the purchase process following natural disaster / |
| Statement of responsibility | Shay Sayre -- |
| Title | Using oral history methods in consumer research / |
| Statement of responsibility | Richard Elliott and Andrea Davies -- |
| Title | Focus groups in marketing research / |
| Statement of responsibility | Miriam Catterall and Pauline Maclaran -- |
| Title | Fielding ethnographic teams : strategy, implementation, and evaluation / |
| Statement of responsibility | John F. Sherry -- |
| Title | Writing pictures/taking fieldnotes : towards a more visual and material ethnographic consumer research / |
| Statement of responsibility | Lisa Peñaloza and Julien Cayla -- |
| Title | Metaphors, needs and new product ideation / |
| Statement of responsibility | Jeffrey F. Durgee and Manli Chen -- |
| Title | Critical visual analysis / |
| Statement of responsibility | Jonathan E. Schroeder -- |
| Title | Framing the research and avoiding harm : representing the vulnerability of consumers / |
| Statement of responsibility | Stacey Menzel Baker and James W. Gentry -- |
| Title | Camcorder society : quality videography in consumer and marketing research / |
| Statement of responsibility | Robert V. Kozinets and Russell W. Belk -- |
| Title | Writing it up, writing it down : being reflexive in accounts of consumer behavior / |
| Statement of responsibility | Annamma Joy ... [et al.] -- |
| Title | Reading ethnographic research : bringing segments to life through movie making and metaphor / |
| Statement of responsibility | Diane M. Martin, John W. Schouten and James H. McAlexander -- |
| Title | Entering entertainment : creating consumer documentaries for corporate clients / |
| Statement of responsibility | Patricia L. Sunderland -- |
| Title | Capturing time / |
| Statement of responsibility | Cele C. Otnes ... [et al.] -- |
| Title | Consumption experiences as escape : an application of the Zaltman metaphor elicitation technique / |
| Statement of responsibility | Robin A. Coulter -- |
| Title | Romancing the gene : making myth from 'hard science' / |
| Statement of responsibility | Elizabeth C. Hirschman and Donald Panther-Yates -- |
| Title | Pushing the boundaries of ethnography in the practice of marketing research / |
| Statement of responsibility | Rita M. Denny -- |
| Title | Autobiography / |
| Statement of responsibility | Stephen Brown -- |
| Title | The consumption of stories / |
| Statement of responsibility | Sidney J. Levy -- |
| Title | Discerning marketers' meanings : depth interviews with sales executives / |
| Statement of responsibility | June Cotte and Geoffrey Kistruck -- |
| Title | Photo essays and the mining of minutiae in consumer research : 'bout the time I got to Phoenix / |
| Statement of responsibility | Morris B. Holbrook -- |
| Title | The emergence of multi-sited ethnography in anthropology and marketing / |
| Statement of responsibility | Karin M. Ekström -- |
| Title | Doing research on sensitive topics : studying covered Turkish women / |
| Statement of responsibility | Güliz Ger and Özlem Sandikci -- |
| Title | Grasping the global : multi-sited ethnographic market studies / |
| Statement of responsibility | Dannie Kjeldgaard, Fabien Faurholt Csaba and Güliz Ger -- |
| Title | In pursuit of the 'inside view' : training the gaze on advertising and market practitioners / |
| Statement of responsibility | Daniel Thomas Cook -- |
| Title | Research ethnicity and consumption / |
| Statement of responsibility | Lisa Peñaloza -- |
| Title | The etiquette of qualitative research / |
| Statement of responsibility | Julie A. Ruth and Cele C. Otnes. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing research |
| General subdivision | Methodology. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Consumers |
| General subdivision | Research |
| -- | Methodology. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Qualitative research |
| General subdivision | Methodology. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Belk, Russell W. |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Table of contents only |
| Uniform Resource Identifier | <a href="http://www.loc.gov/catdir/toc/ecip068/2006004283.html">http://www.loc.gov/catdir/toc/ecip068/2006004283.html</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | L |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Maasai Mara University Library -Main Campus | Maasai Mara University Library -Main Campus | 11/11/2015 | Purchased | 9310.00 | 3 | HF 5415.2.H288 2006 | 201514687 | 06/27/2022 | 05/20/2022 | 11/11/2015 | L |