MAASAI MARA UNIVERSITY

LIBRARY CATALOGUE

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According to Kotler : (Record no. 20002)

MARC details
000 -LEADER
fixed length control field 00627nam a22002177a 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20210121120021.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 161121b xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0814472958
040 ## - CATALOGING SOURCE
Original cataloging agency MMU
Transcribing agency MMU
Modifying agency MMU
Language of cataloging eng
042 ## - AUTHENTICATION CODE
Authentication code pcc
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415
Item number .K624 2005
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Kotler, Philip.
9 (RLIN) 454
245 10 - TITLE STATEMENT
Title According to Kotler :
Remainder of title the world's foremost authority on marketing answers your questions /
Statement of responsibility, etc. Philip Kotler.
246 30 - VARYING FORM OF TITLE
Title proper/short title Kotler
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. New York :
Name of publisher, distributor, etc. AMACOM,
Date of publication, distribution, etc. c2005.
300 ## - PHYSICAL DESCRIPTION
Extent xxii, 168 p. :
Dimensions 23 cm.
500 ## - GENERAL NOTE
General note Includes index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type L
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Source of acquisition Total Checkouts Full call number Barcode Date last seen Date last checked out Price effective from Koha item type
    Library of Congress Classification     Maasai Mara University Library -Main Campus Maasai Mara University Library -Main Campus 11/21/2016 Donation -T4C 3 HF5415 .K624 2005 16018396 05/30/2024 05/16/2024 11/21/2016 L
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