Entry Topical Term

Number of records used in: 1

001 - CONTROL NUMBER

• control field: 616

003 - CONTROL NUMBER IDENTIFIER

• control field: OSt

005 - DATE AND TIME OF LATEST TRANSACTION

• control field: 20240702120811.0

008 - FIXED-LENGTH DATA ELEMENTS

• fixed length control field: 240702|| aca||aabn | a|a d

040 ## - CATALOGING SOURCE

• Original cataloging agency: OSt
• Transcribing agency: OSt

150 ## - HEADING--TOPICAL TERM

• Topical term or geographic name entry element: _Avertising

670 ## - SOURCE DATA FOUND

• Source citation: Work cat.: (OSt)1185: Shimp A. Terence 615, Advertising and promotion An imc Approach /, 2008.