Essentials of marketing : a marketing strategy planning approach / William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy.
Material type:
TextPublication details: Boston : McGraw-Hill/Irwin, c2008.Edition: 11th edDescription: xxxvi, 660, [37] p. : col. ill. ; 28 cm.+e 1 CD-ROM (4 3/4 in.)ISBN: - 9780073404714 (alk. paper)
- 0073404713 (alk. paper)
- 658.8 22
- HF5415 .M378 2008
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Maasai Mara University Library -Main Campus | HF5415 .M378 2008 (Browse shelf(Opens below)) | Available | 20129640 |
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| HF5415 .M375 2014 Marketing : | HF5415 .M375 2014 Marketing/ | HF5415 .M378 2003 Essentials of marketing : a global-managerial approach/ | HF5415 .M378 2008 Essentials of marketing : a marketing strategy planning approach / | HF5415 .M378 2008 Essentials of marketing : a global-managerial approach/ | HF5415 .M52 2009 MKTG : | HF5415 .M52 2009 MKTG : |
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Includes index.
Includes bibliographical references (p. 601-655).
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