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Effective marketing : creating and keeping customers / William G. Zikmund, Michael d'Amico.

By: Contributor(s): Material type: TextTextPublication details: Australia ; Cincinnati, Ohio : South-Western College Pub., 2002.Edition: 3rd edDescription: xxix, 553 p. : col. ill. ; 28 cmISBN:
  • 032406392X
Subject(s): DDC classification:
  • 658.8 21
LOC classification:
  • HF5415 .Z53 2002
Online resources:
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Item type Current library Call number Status Barcode
L L Maasai Mara University Library -Main Campus HF5415.Z53 2002 (Browse shelf(Opens below)) Available 20128211

Includes bibliographical references and index.

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