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Government marketing : theory and practice / edited by Michael P. Mokwa, Steven E. Permut.

Contributor(s): Material type: TextTextSeries: Praeger series in public and nonprofit sector marketingPublication details: New York, N.Y. : Praeger Publishers, 1981.Description: xvi, 384 p. : ill. ; 25 cmISBN:
  • 0030583160 :
Subject(s): DDC classification:
  • 350.81/9 19
LOC classification:
  • JF1525.P8 G64
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Item type Current library Call number Status Barcode
L L Maasai Mara University Library -Main Campus JF1525 .P8G64 1981 (Browse shelf(Opens below)) Available 20129829

Collection of papers from the May 1979 workshop held at Yale University, co-sponsored by the American Marketing Association.

Includes bibliographies.

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