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Integrated marketing communications / Ian Linton and Kevin Morley.

By: Contributor(s): Material type: TextTextSeries: Marketing series (London, England). Practitioner.Publication details: Oxford ; Boston : Butterworth-Heinemann, 1995.Description: 135 p. ; 24 cmISBN:
  • 0750619384
Subject(s): LOC classification:
  • HF5415.123 .T82 2011
Online resources:
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Published on behalf of the Chartered Institute of Marketing.

Includes index.

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