Crossing the chasm : marketing and selling high-tech products to mainstream customers / Geoffrey A. Moore ; with a foreword by Regis McKenna.
Material type:
TextPublication details: New York : HarperBusiness, c1999.Edition: Rev. edDescription: xxi, 227 p. : 21 cmISBN: - 0066620023
- HF5439.H54 M66 1999
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Maasai Mara University Library -Main Campus | HF5439 .H54M66 1999 (Browse shelf(Opens below)) | Available | 16018457 |
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| HF5438.4.S78 2003 Management of a sales force. | HF5438.5.S38 1998 Sales promotion essentials / | HF5438.8 .K48M56 1992 Successful large account management: | HF5439 .H54M66 1999 Crossing the chasm : | HF 5439.5 .G85 2007 The sales manager's guide to developing a winning sales team : critical tools for outstanding results / | HF5439.5 .T73 2000 The eight best practices of high-performing salespeople / | HF5449.5.E45E38 2006 International Human Resource Management : |
Includes index.
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