Scoring points : how Tesco is winning customer loyalty / Clive Humby and Terry Hunt, with Tim Phillips.
Material type:
TextPublication details: Sterling, VA : Kogan Page, c2004.Description: x, 276 p. : 24 cmISBN: - 074943578X
- HF5415.525 .H85 2004
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Maasai Mara University Library -Main Campus | HF5415.525.H85 2004 (Browse shelf(Opens below)) | Available | 17022871 |
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| HF 5415 .5 S49 1998 Customers.com : | HF5415.5 .S95 2001 Accelerating customer relationships : | HF5415.525.G58 1998 customer satisfaction is worthless/ | HF5415.525.H85 2004 Scoring points : how Tesco is winning customer loyalty / | HF5415.525 .P37 2006 Predicting market success : | HF5415.53.C72 2006 New products management / | HF54155.32 .S52 2007 Customer behaviour : |
Includes bibliographical references and index.
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