Strategic management : theory and practice / John A. Parnell.
Material type:
TextPublication details: Los Angeles : SAGE, c2014.Edition: 4th edDescription: xx, 641 p. : ill. (some col.) ; 28 cmISBN: - 9781452234984 (pbk. : acidfree paper)
- 658.4/012 23
- HD30.28 .P316 2014
| Item type | Current library | Call number | Status | Barcode | |
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Maasai Mara University Library -Main Campus | HD30.28.P316 2014 (Browse shelf(Opens below)) | Available | 17023699 |
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Includes bibliographical references and index.
Fundamentals of strategic management -- Industry competition -- The external environment : political-legal and economic forces -- The external environment : social and technological forces -- The organization : ethics and corporate social responsibility -- Corporate-level strategies -- Business unit strategies -- Functional strategies -- Strategy formulation -- Strategy execution : structure -- Strategy execution : strategic change, culture, and leadership -- Strategic control and crisis management.
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