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Marketing research : online research applications / Alvin C. Burns, Ronald F. Bush.

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Material type: Text

TextPublication details: Upper Saddle River, N.J. : Prentice Hall, c2003.Edition: 4th edDescription: xxxi, 642 p. : col. ill., col. maps ; 27 cm. + 1 CD-ROM (4 3/4 in.)ISBN:

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Holdings
Item type	Current library	Call number	Status	Barcode
L	Maasai Mara University Library -Main Campus	HF5415.2 .B779 2002 (Browse shelf(Opens below))	Available	17025674

"SPSS student version 11.0 for Windows"--CD-ROM.

Includes bibliographical references (p. 611-628) and index.

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