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CRM : the foundation of contemporary marketing strategy / Roger J. Baran & Robert Galka.

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Material type: Text

TextPublication details: New York, NY : Routledge, 2013.Description: ix, 393 p. : ill. ; 26 cmISBN:

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Item type	Current library	Call number	Status	Barcode
L	Maasai Mara University Library -Main Campus	HF5415.55.B35 2013 (Browse shelf(Opens below))	Available	17025546

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Includes bibliographical references (p. [369]-383) and index.

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